PARTNERSHIP

MOBIL M + VIRBAC

A NEW MERCHANDISING CONCEPT
DEDICATED TO VETERINARY SURGEONS

VIRBAC – EXPERTS IN ANIMAL HEALTH

Virbac was founded in 1968 by the veterinary surgeon Pierre-Richard Dick. Exclusively dedicated to animal health, the company is today the 8th pharmaceutical veterinary group in the world.

Its wide range of vaccines and medicines allow the prevention and treatment of the principal pathologies of pets and livestock.

Proposing products and services which bring together quality, efficiency, and easy use, Virbac has become, in some forty years, the leading independent laboratory in the world dedicated to animal health and is a recognised expert in the sector.

A MERCHANDISING PROJECT TO DEVELOP THE ACTIVITY OF VETERINARY SURGEONS

Merchandising is a key area for veterinary surgeons with regards to laboratory support. In order to reply and to bring to practitioners a new tool for their development, Virbac, in partnership with MOBIL M, propose to their clients the service “VetMerch”, an innovative concept, devised to organise and add-value to products while respecting the image of the veterinary surgeon.

VETMERCH – A SPECIALIST SERVICE

Represented in the whole range of marketing segments, Virbac is today the only laboratory to propose a specialist service for veterinary clinics. This allows us to have a global vision on the organisation of space, the presentation of products and communication in order to optimise the performance of the veterinary clinic for these products.

ADDING VALUE TO THE VETERINARY IDENTITY

So as to propose a quality service, Virbac has chosen to go into partnership with MOBIL M. The «fittings» proposed by MOBIL M in the context of the VetMerch concept, corresponds perfectly with the veterinary surgeon’s desire to promote an image linked to the quality of care practiced.

In addition, the expertise of MOBIL M in the domains such as commercial architecture, customer flow management or layout design, allows Virbac to propose to its clients, who so desire, a one-stop solution, going from the concept to a full commercial operation.