THE METHOD M

THE MATRIX M

THE EXCLUSIVE METHOD OF MOBIL M TO EFFECTIVELY
SHAPE THE EXPERIENCE OF YOUR CLIENTS

The purpose

MOBIL M’s contribution is focussed principally on five essential factors. All are designed and implemented to serve the commercial effectiveness of your pharmacy.

The identity of the point of sale

A key factor and primary symbol of difference and value.

The general layout of the space

The architecture of the space is defined so as to optimise the management of client movement. To do this, MOBIL M identifies the main core and the peripheral areas. The logic of how the space works is organised around structured areas and transient areas. These areas are linked together and conceived to suit the concept of your pharmacy and to stimulate movement through the available space.

Shelf furnishings

At the heart of your sales space, your shelving carries the thrust of impulse buying. With MOBIL M solutions, you reconcile the efficacy of your shelving and the optimisation of your shopfitting budget.

Merchandising

Beauty creates beauty: that is the chameleon effect. And beauty sells goods. With MOBIL M, merchandising goes beyond the level of simple attractiveness to become an efficient selling machine.

Counter furnishings

The service counter is the epicentre of your pharmacy, where the relationships of advice and the delivery of products are focussed. MOBIL M pharmacies are renowned for the creativity and ergonomics of their counter units.

Pleasure

Because everyone functions on two levels – the rational and the emotional, and because “cold” utility doesn’t work, it is necessary to combine functional logic with “the pleasure dimension”. To every aspect of its work, MOBIL M brings much more than practical skill: it is the ability of our design teams to create an emotional plus at each stage of our work which will make your pharmacy unique.

Attraction

Creating a space that arouses and appeals to your customers’ senses means designing a real experience for the customer which attracts and impresses itself favourably and durably on the memory.

The concept

This means designing something original, which shapes the exclusive personality of your shop and its brand identity.

Relationships

The facilitating of choice, advice and purchases, and the creation of empathy between you and your customers means making them want to permanently “adopt” your dispensary as their first port of call for all their health needs.