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DEVELOPMENTS

PHARMACY ZUBIA

BILBAO - SPAIN
RENOVATION

  • Zubia
  • Zubia
  • Zubia
  • Zubia
  • Zubia
  • Zubia

The problem

The ZUBIA Pharmacy is set in the heart of Bilbao’s historic centre, in a building with more than two hundred years of history behind it. For this renovation, the remit assigned to Mobil M was very full: the architectural project, designing the area, branding and shop fitting.

Pablo IBARRONDO
Architect
MOBIL M’s Basque collaborator

Pablo IBARRONDO

The objective of this renovation was to develop new customers without losing the pharmacy’s traditional customers. Mission accomplished on both counts: old customers, delighted with their new pharmacy, have renewed their loyalty and many new customers have been drawn in. Increased sales give a clear indication of this.

MOBIL M’s response

The concept The architectural essence of the site was rediscovered by taking down false ceilings, cladding on pillars and contemporary additions. When the magnificent granite columns and the original exposed vaulting of the ceiling were rediscovered, the historical renovation could move forward, with elegance and respect.

The relationship Respect for the building and removing the advertising have reinstated the original values of the profession of pharmacist: service, advice and sincerity.

 

Attraction The brand identity for the ZUBIA Pharmacy had to form a whole that harmonised with the building’s architecture. The team took the decision to remove any visual advertising from the top part of the furnishings. The circular forms of the logo enliven these light boxes, with dreamlike illustrations created by MOBIL M’s design agency. These very evocative illustrations give the project a unique, individual and human mood reflecting customers’ expectations.

Matrice

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