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DEVELOPMENTS

PHARMACY SUCAET

LINKEROEVER - BELGIUM
RENOVATION

  • Sucaet
  • Sucaet
  • Sucaet
  • Sucaet
  • Sucaet
  • Sucaet
  • Sucaet
  • Sucaet

The problem

How to provide greater well-being for the customer and the team in this local pharmacy. The space needed to become more commercial, younger and more dynamic, but without aggressiveness, to maintain friendliness and closeness to the customer.

Mme SCHOORENS Linkeroever, ANTWERP

Mme SCHOORENS

My local chemist’s has really changed. The people haven’t altered, but I find they’re more relaxed and have a lot more time to advise me. That’s the main thing, isn’t it?

MOBIL M’s response

The concept The external architecture, massive and unadorned, immediately establishes confidence by its rigorous appearance, underlined by the grey of the façade and the red fascia.

The relationships The display space in the self-service area was increased in order to expand the stock and its visibility. The space is designed for a pharmacist who is active and close to his customers. The back office was set out with flexibility in mind, to maintain permanent contact between the team and the customer. The counters, structured, graphic and well-lit, symbolise and encourage the advisory relationship.

 

Attraction The stylised letter ‘S’ of SUCAET was the point of departure for the project. It represents a graphic line, copied both in the internal architecture and in the visuals of the pharmacy and its logo. Accentuated by the contrast of colours, the curve symbolises movement and helps the customer find his way through.

Matrice

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