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DEVELOPMENTS

STORI PHARMACY

ALTEDO (BO) – ITALY
TRANSFER

  • Stori
  • Stori
  • Stori
  • Stori
  • Stori
  • Stori
  • Stori

PROBLEM POSED

How to create a pharmacy with the right balance between the range of products and offer of services?

THE MOBILM RESPONSE

IMAGINATION Given the dimensions, metallic fittings from Mobil M's "Plug'In" range were immediately chosen as being the right type of fitting to make the best use of the space and achieve the best possible return.

Elegant and effective, this new range of fittings has a structure that allows Stori pharmacy customers to take in the offer of products from all angles of view. Plug'In draws the customer's attention to the products that it displays and frames them visually to show them off to their best advantage. This type of fitting shapes a different perception of your dispensary, one that for your customers is more structured and clear.


RELATIONSHIP Stori Pharmacy achieves a balance between its selection of products and its relation with the customer by having lots of advice points dotted throughout the area where health and beauty products are sold.

Among these advices point is the counter at the entrance that does more than simply direct customers into the retail area as it provides the customer with a vital point of reference so that as soon they step into the pharmacy they get information; information about services, about products and also about Stori Pharmacy's "special extras".

What is the basic rule for any retail space? A customer who has not been given advice means one less sales transaction…

So then, why not welcome your customers, establish a connection with them as soon as they come inside and offer them advice about products, special health and beauty promotions and the services your pharmacy provides?


SEDUCTION Contrast and harmony of colours in the marketing strategy

Combining 2 complementary colours, or rather two colours that contrast with one another, results in both colours showing the other one off to its very best advantage.

The law of complementary colours forms the basis of colour harmony; as soon as the eye is stimulated by one colour, to create a sense of balance, the eye requires another colour that is complementary to the first one.

In addition to the chromatic relationship between colours, contrast may work on a psychological / emotional level by juxtaposing the energy and vitality of orange (associated with pricing strategies) against the feeling of calm and well-being conveyed by the colour blue.

Experiencing buying a quality product or service at the correct price: the right mix for a new typology for pharmacies.

Matrice

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