DEVELOPMENTS

CHRONICLE OF A CONTENTED PHARMACIST

Our first contact with MOBILM was for us an opportunity to reflect on the development of a retail outlet. MOBILM, interior designers/shop-fitters, have proved to be the only shop-fitters truly committed to communication from the point of sale. I do not think I have found the same approach in other fitters. Each time, MOBIL M pharmacies are achievements that stand out from the competition.

Our specifications

Above all, for this pharmacy, we wanted to break with conventional codes. We wanted to create a strong first impression, having impact, triggering interest, something which is remembered. We wanted something different, remaining quality conscious to play on the innovative aspect, highly professional and thorough in our profession as pharmacists, while maintaining a quality image. Our target was to have a point of sale with customer service having an excellent quality / price ratio. Having a lower price positioning requires a larger business volume. To attract more customers, we must focus on reception, appearance, and choice, to make one feel comfortable in the pharmacy. But also we also wanted it to be welcoming for the public. We are in a shopping centre gallery and we wanted to be strong in both the pharmacy and health store aspects. We met the challenge by having an untypical area at the front of the shop, very health store orientated and the prescription counter area behind. Equally, we wished to redevelop our orthopaedics and medical equipment activities. We have created an area of 70m2 with a mezzanine, open to the public, managed by a professional and accessible by lift. Finally, we noticed an interesting graphic element in Italy in a MOBIL M pharmacy. This was a medicine cabinet with a hint of an old pharmacy cabinet, but filled with boxes of medicines based upon their colour, which became a notable visual element. We wanted to apply this principle behind our counters.