When would you like to be called?

Meet us concerning your project

Mrs
Ms
Mr

DEVELOPMENTS

PHARMACY CHASSE

NANTES - FRANCE
RENOVATION

  • Chasse
  • Chasse
  • Chasse
  • Chasse
  • Chasse
  • Chasse
  • Chasse
  • Chasse

The problem

Established in the town centre for a number of years, Madame Chassé transferred her pharmacy to a new building. The new space, a total area of 190m2, was delivered as bare concrete. The mission of MOBIL M was to find efficient solutions to two problems linked to the constraints of the building: Inside, how to stimulate a sales area with a low ceiling? On the façade, how to optimise the legibility and impact of the signage, given the regulated height limit and the restriction on advertising the pharmacy with a perpendicular, projecting cross

Jérôme GAUBERT
Commercial Director
MOBIL M

Jérôme GAUBERT

For Madame Chassé, the commercial performance of the new pharmacy is immediate: «My turnover is up and my investment will quickly become profitable. The phrase “commercial architecture” has a meaning with MOBIL M and this knowledge is reflected in my sales figures, without forgetting the satisfaction of my customers who compliment me each time on my new shop. And, in this economic context, this is not a luxury… I would say it is a necessity.».

The MOBIL M's response

The concept
At the beginning MOBIL M started by listening carefully to the needs of Madame Chassé to clearly understand her expectations and to identify the limits. This process highlighted two combined points which with a new sales area might create a feeling of being shut-in, not recommended for the commercial efficiency of the pharmacy with its limited surface et low ceiling. MOBIL M therefore wanted to transform these two defects into qualities by bringing space and light to the whole premises.
The first thought of MOBIL M covered the spatial quality of the establishment. Therefore it privileged the sales area, extending it to 115m2, and a back office of 75m2, and the creation of à very rational customer flow. In this space, the counters were pushed back as far as possible to promote the health store, a space lending itself to a more recreational design.

 

The relationship
The exterior constraints (the façades) were covered the same way. To accentuate the effect of the space and lightness of the pharmacy, all the interior space could be seen through the shop window. This permeability between the exterior and the interior increased the sensation of space and lightness. The cross was attached to the shop window to increase the exterior legibility whilst preserving the transparency of the whole. In addition, a « newspaper » on the façade informed customers, to keep them up to date. An original way to animate the premise by attracting attention.

Attraction
The second recommendation from MOBIL M : make this area light. This lightness was achieved by the removal of the base pedestals of the fittings and by back-lit fittings, in order to lighten everything and create an airy space with regard to the ceiling.

Matrice

The other COUPECHOUX brands,

LE GROUPE QUI AIME LES ESPACES :