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DEVELOPMENTS

PHARMACY CERIALI

CREMONE - ITALY
CREATION

  • Ceriali
  • Ceriali
  • Ceriali
  • Ceriali

The problem

How do we mount a successful display of products? This is important in a shopping centre, i.e. in a place where the dominant model of supermarkets has a strong influence on the behaviour of consumers.

MarcoCERIALI Pharmacist

Marco CERIALI

Our project was very complex. We had to create a strong personality for our new pharmacy. Today, we can see our customers moving freely through our sections, in the same way as a supermarket. They appreciate the attractive presentation of the products. The whole is modern, spectacular, and stimulating, this is what they like!

MOBIL M’s response

The concept This pharmacy communicates in a very personalised way. The way the space is used has created a spectacular identity. The whole product range is co-ordinated around a unique graphic concept, which expresses the professionalism of all the pharmacy’s staff.

Attraction The stimulating lighting creates a lively the atmosphere. The illuminated counters become landmarks that guide the flow of clients.

 

Relationships The space is designed to enhance the display of all categories of products, in especially in the self-service sections. Here, the plan is very simple and is arranged around a few large architectural elements, in particular the large reception counter/ quick checkout. The central counter and its setting, can be modified at will, symbolise the area’s originality.

Matrice

The other COUPECHOUX brands,

LE GROUPE QUI AIME LES ESPACES :