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DEVELOPMENTS

ACUTO PHARMACY

BRESCIA – ITALY
REORGANIZATION

  • Acuto
  • Acuto
  • Acuto
  • Acuto
  • Acuto

PROBLEM POSED

How to create a retail space within a historical pharmacy with an extremely loyal clientele? In addition, how to create a convincing brand with all the marketing power needed to achieve a rapid return on investment?

THE MOBILM RESPONSE

IMAGINATION That the Pharmacy is highly focussed on sales does not take away from the skill and professionalism of its employees, also emphasized by the purity of the lines of the fixtures and fittings and by the palette of different finishes, luminous and neutral.

SEDUCTION Mobil M professionals needed to work on the marketing project for several months. The outcome was a logo that was definitely "non-pharmaceutical"; a logo that it is difficult to forget and that fits any medium and any situation with chameleon-like ease. To customers it offers a promise of commitment, of a constant quest for innovation and top quality service. This is all brought together in a single graphic symbol that genuinely sums up the mood in the pharmacy, namely optimism, professionalism and luminosity. As for the rest… "more Acuto, more joy".

The drive behind the whole marketing project, both with regard to the institution as well as the products, was to increase sales. Indeed the marketing project amplified the commercial strength of a project of this type by helping to push up profits in the health and beauty products section without impacting on the final aesthetic outcome for the pharmacy itself.

 

RELATIONSHIP Pharmacy Acuto's strong emphasis on "natural" products was further brought out by creating a cross-selling area in the health and beauty product section and by an "organic" brand which provided a name for the actual area helping customers find their way around when selecting this type of product. Mobil M's RH+ merchandising stands make it extremely quick and easy for Pharmacy Acuto to update its products. A daily exercise that keeps the ethos of your pharmacy in tip-top shape and always makes your pharmacy look more attractive.

Matrice

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