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DEVELOPMENTS

LIBERTÉ PHARMACY

TOULON - FRANCE
RENOVATION - EXTENSION – FITTING OUT

  • Pharmacie de la Liberté
  • Pharmacie de la Liberté
  • Pharmacie de la Liberté
  • Pharmacie de la Liberté
  • Pharmacie de la Liberté
  • Pharmacie de la Liberté
  • Pharmacie de la Liberté
  • Pharmacie de la Liberté

Problem posed

This pharmacy is positioned in a very competitive environment. Its renovation and extension (adjoining premises and first floor open to the public) should allow it to reaffirm its commercial position. It concerned finding a solution that minimised the technical budget, in order to put in place strong communications, in order to develop new professions and stimulate sales by a new promotional approach.

M. IFTICENE
Liberté Pharmacy
Toulon - France

M. IFTICENE

«Our project was ambitious and our budget very tight. We were not sure of finding a solution that could answer all our expectations. Today, we are very satisfied: thanks to their expertise, MOBIL M proposed a coherent and functional package, which made the difference with other projects. In particular, MOBIL M proposed new linear shelving : the MH10. It is economic and very adapted for promoting « hypermarket » feeling. Thanks to the economies realised on the furniture budget, we have been able to put into place all the recommendations of MOBIL M. More than a simple addition of surface, we have been able to really create a new pharmacy and commercially stimulated it, with new functions which we have developed in terms of service..

THE MOBILM RESPONSE

IMAGINATION Resolutely positioned in a "hypermarket" attitude with a wide range of products, the pharmacy plays with a multiple product effect, with imposing stand tops, well displayed presentations and MH10 shelving which disappears behind the product.

SEDUCTION Given very aggressive and colourful competition, the personality of the pharmacy is more contrasted, more feminine. The new facade, very « town centre», presents the market-position of the « price and service» of the pharmacy. The graphic identity creates a very strong link between the interior and the exterior, between the ground floor and the first floor, between the walls, the uniforms of the assistants and the bags given to clients.

RELATIONSHIP Particular effort was made on the signage, as much directional as functional, in order to ease the circulation throughout the commercial surface. The position of the till at the exit and the promotional signs accentuate the commercial dynamic of the pharmacy, with a window display and an interior wall in the same graphic code.


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